'King' of all beach parties

On Bank Holiday Sunday (August 30), the heart of Wigan's club land, King Street, will be transformed into the biggest beach party the borough has ever seen.

From 5 p.m. live music, competitions and beach activities will be taking place, including a surf board simulator and limbo competition.

A temporary beach will be created on the street and live bands will be playing until Midnight. The playlist will be announced at a later date.

To tantalise the taste buds, local eateries will be providing hog roasts and barbeques on King Street.

Entrance to the event is free, however there will be a charity collection taking place and Hawaiian leis will be given out to the first 3,000 revellers that donate a £1 as they arrive.

Mike Matthews, Town Centre Manager said: "This is a partnership initiative and will be a real achievement. The fact that this event is taking place is a testament to the commitment of the Council, local businesses and the police to the town centre.

"It is going to be a fantastic event and hopefully the first of many to take place on King Street. We are in talks with some major sponsors who are interested in investing in the event. We will announce those as and when they come on board."

Stacey Penney, General Manager, Liquid and Envy said: "The venues in Wigan town centre and throughout the borough have undoubtedly felt the effects of the economic downturn, with more and more people opting for a night in rather than a night out. We are hoping that the Beach party will welcome revellers back to King Street and allow them to enjoy themselves and relive holidays gone by."

Further details of the event will be released in the forthcoming weeks, so watch this space!